Facebook (FB) Debuts 'Calls to Action' for Pages
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Facebook (NASDAQ: FB) posted the following to its official Business blog on Thursday:
Pages are an important destination for people on Facebook, and we’re building new ways for people to interact with businesses through them. Today, we’re announcing a new call-to-action feature that will help Pages drive business objectives.
Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.
Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page. The seven calls to action available are:
- Book Now
- Contact Us
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
For online retailer Dollar Shave Club, using the call-to-action button helped boost its customer acquisition efforts:
“Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club
The call-to-action feature will roll out in the US over the next few weeks and worldwide next year.
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