Facebook's (FB) Latest Opportunity? Still Mobile, Which is Still Growing...
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Flurry released some updated information on habits of Google (Nasdaq: GOOG) Android users since the launch of Apple's (Nasdaq: AAPL) iPhone in 2007. The firm studied various metrics, such as daily app additions to both operating systems as well as total time spent doing certain things (consuming content, being productive, etc.).
One interesting tidbit is a look into Facebook (Nasdaq: FB) usage on iOS and Android. Flurry said that the U.S. consumer spends an average of 2 hours and 38 minutes per day on smartphones and tablets. About 18 percent of that time is spent on Facebook, which was segmented off from a catch-all "social networking" category.
On Facebook, Flurry comments [emphasis ours]:
Continuing to think about the first chart, it appears that mobile, once perceived as Facebook’s Achilles' heel, has become Facebook’s biggest opportunity. Consumers are spending an average of nearly 30 minutes per day on Facebook. Add to that Facebook's massive reach, as well as their roughly billion mobile users per month and you have a sizable mobile black hole sucking up peoples' time. The 30 minutes a day is a worldwide average which means a large group spends even more time on Facebook (possibly hours) watching and participating in what has become the ultimate reality show in which the actors are you and your friends.
Comments fromFlurry come ahead of an event that Facebook will be holding on Thursday, which many suspect will be to introduce a Facebook-specific Android launcher.
Facebook is up nearly 3 percent on the session Wednesday.
One interesting tidbit is a look into Facebook (Nasdaq: FB) usage on iOS and Android. Flurry said that the U.S. consumer spends an average of 2 hours and 38 minutes per day on smartphones and tablets. About 18 percent of that time is spent on Facebook, which was segmented off from a catch-all "social networking" category.
On Facebook, Flurry comments [emphasis ours]:
Continuing to think about the first chart, it appears that mobile, once perceived as Facebook’s Achilles' heel, has become Facebook’s biggest opportunity. Consumers are spending an average of nearly 30 minutes per day on Facebook. Add to that Facebook's massive reach, as well as their roughly billion mobile users per month and you have a sizable mobile black hole sucking up peoples' time. The 30 minutes a day is a worldwide average which means a large group spends even more time on Facebook (possibly hours) watching and participating in what has become the ultimate reality show in which the actors are you and your friends.
Comments fromFlurry come ahead of an event that Facebook will be holding on Thursday, which many suspect will be to introduce a Facebook-specific Android launcher.
Facebook is up nearly 3 percent on the session Wednesday.
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