Facebook's (FB) 'Paper' Could Be Game-Changing App

Facebook (Nasdaq: FB) is positive early, which may be due in part to positive media sentiment over its latest app.

While TheVerge touted Facebook's Paper app, which aims to get more users engaged by being a news source, MIT's TechnologyReview also had a positive write-up on the program yesterday.

Author Rachel Metz said: Facebook’s other recent experiments with offering alternatives to its main mobile app have stumbled (see “The Strangeness of Facebook Home” and “Facebook’s Poke App Lets You Send Vanishing Messages”). But, Paper is much more memorable. It’s better-looking and easier to navigate than the established Facebook app, and yet still lets you see lots of information without having to poke through menus ... Paper’s design doesn’t hide the strategy behind it. It is plainly designed to encourage you to explore and browse the app like you would a magazine, in contrast to the News Feed-centric scrollable Facebook app that is best for checking the latest updates or responses from friends.

You can read more on the article here.

Shares of Facebook are up 1.4 percent early Tuesday.

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