Disney (DIS) Shakes Up Mobile Gaming Business with "Swampy"
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Price: $96.17 -0.55%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 0.9%
Revenue Growth %: +7.7%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 0.9%
Revenue Growth %: +7.7%
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With the release of recent movies flops and revenue from amusement parks being largely seasonal, Disney (NYSE: DIS) has been busy getting into different business to generate extra revenues over the past couple of years.
One field that the company is starting to kill it in is mobile gaming as it's "Where's My Water?" game has been on top of the Apple's (Nasdaq: AAPL) App Store's paid applications chart for the past three weeks. This means watch out little "Angery Birds," there is a new cute animal in town.
Disney's rising game, "Where’s My Water?," has users navigating water to a tub where an alligator, named Swampy, chills and takes a bath. Bloomberg reports the purpose is to continue to fill the tub while capturing rubber duckys and avoiding toxic waste.
The mobile gaming industry could prove to be enormous for Disney's earnings in the future as the start up costs for a new game is next to nothing compared with the start up costs of a new movie, amusement park, or curse ship.
Management at Disney have developed a 150 person team for its mobile segment and appointed Bart Decrem as Senior Vice President and General Manager of it. Last year, Disney purchased online social-gaming company Playdom Inc. and mobile-games maker Tapulous Inc.
Bloomberg highlights that Swampy's future is already outlined with a 12 episode series ready to be aired on Disney.com and Google's (Nasdaq: GOOG) YouTube sometime in the first quarter of 2012. Mr. Decrem notes a book also may be in the future for Swampy.
"My gut feeling is, over the next few years, someone will create a game with a billion gamers on it. We want to be that company," comments Mr. Decrem.
One field that the company is starting to kill it in is mobile gaming as it's "Where's My Water?" game has been on top of the Apple's (Nasdaq: AAPL) App Store's paid applications chart for the past three weeks. This means watch out little "Angery Birds," there is a new cute animal in town.
Disney's rising game, "Where’s My Water?," has users navigating water to a tub where an alligator, named Swampy, chills and takes a bath. Bloomberg reports the purpose is to continue to fill the tub while capturing rubber duckys and avoiding toxic waste.
The mobile gaming industry could prove to be enormous for Disney's earnings in the future as the start up costs for a new game is next to nothing compared with the start up costs of a new movie, amusement park, or curse ship.
Management at Disney have developed a 150 person team for its mobile segment and appointed Bart Decrem as Senior Vice President and General Manager of it. Last year, Disney purchased online social-gaming company Playdom Inc. and mobile-games maker Tapulous Inc.
Bloomberg highlights that Swampy's future is already outlined with a 12 episode series ready to be aired on Disney.com and Google's (Nasdaq: GOOG) YouTube sometime in the first quarter of 2012. Mr. Decrem notes a book also may be in the future for Swampy.
"My gut feeling is, over the next few years, someone will create a game with a billion gamers on it. We want to be that company," comments Mr. Decrem.
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