Did Tim Cook Throw Apple (AAPL) Investors Under a Bus?

October 30, 2014 10:20 AM EDT

While many have been quick to congratulate Apple (NASDAQ: AAPL) CEO Tim Cook for openly admitting he was 'proud to be gay', some investors are taking a more cautious approach.

For one, in his essay Mr. Cook likely enraged the Christian right by declaring that being gay was a 'gift from God'. Being gay is considered a serious sin in many religions.

Beyond the borders of the U.S., where a gay lifestyle has become more and more acceptable, in other countries hostility toward gays is more prevalent.

Investors fear Apple could feel a backlash from U.S. Christians and international customers because of the announcement. One investor told StreetInsider.com, "While I don't care if he's gay, Mr. Cook changed the conversation today and threw investors under a bus. He put the spotlight on himself versus the company. This was a disservice to investors."

Overall, Apple shareholders are taking the news in stride. Shares last traded down 0.6% to $106.79.



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