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Cisco (CSCO) Unveils 'Internet Changing' Device, the CRS-3 Router

March 9, 2010 2:08 PM EST
Cisco (NASDAQ: CSCO) today confidently unveiled its new CRS-3 router, saying that the product will change the face of the Internet forever.

The world’s largest maker of computer networking gear said that it will replace its archaic CRS-1 core router, which serves as a portal for the most trafficked parts of the Internet, with the CRS-3. The new model is three times faster and can handle 322 terabits per second.

Cisco threw out some odd facts in order to paint a picture of the router’s capabilities. The device will be able to:
  • handle a video call made by every person in China at the same time;
  • download the entire contents of the Library of Congress in one second and;
  • stream every motion picture ever made in four minutes
While these figures seem ridiculous, the increased speed will surely help to counteract the rapidly growing number consumers demanding content in an instant on numerous devices at once.

"I know this is not that exciting to the average consumer right now, but it is the foundation for future speeds," Cisco CEO John Chambers said in a webcast Tuesday. "When it comes to mobile devices, I want to get any video, anytime and be able to share that on any device in your living room. The foundation of that is the CRS-3."

Wireless providers have stated that the increased demand for content as more consumers buy smartphones has lead to a movement to update networks so as to handle the extra workload and avoid slowdowns or crashes.

This issue has been made public recently as AT&T (NYSE: T) has had problems handling the media-hogging smartphone from Apple (NASDAQ: AAPL), the iPhone.

AT&T has said that a successful trial of the CRS-3 router has been conducted by the company on a commercial backbone from Louisiana to Florida. Implementation may be on the way for AT&T given that the company likely needs to improve the way consumers view its service in regards to reliability.

Cisco said that it has invested $41.6 billion in the technology behind the CRS-3 and the company will begin selling the router for $90,000.

Shares of Cisco are up 21 cents to $26.34 in midday trading on Tuesday.

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