Chipotle Mexican Grill (CMG) Says Opening First Burger Restaurant this Year
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(Updated - July 28, 2016 12:34 PM EDT)
Chipotle Mexican Grill (NYSE: CMG) says opening first burger restaurant this year, according to Bloomberg. The chain will be named Tasty Made and the first one will be in Lancaster, Ohio.
UPDATE - Chipotle was originally looking to trademark the name Better Burger, but has since abandoned the effort.
Chiptole has been looking to bounce-back following a series of food bourne illness independents last year. The new concept will allow the company to seek revenue growth under a different name.
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