China Lifts 13-Year Ban on Video Game Consoles (SNE) (MSFT)
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Price: $511.15 +2.88%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 0.8%
EPS Growth %: +14.0%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 0.8%
EPS Growth %: +14.0%
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Nin hao, Microsoft and Sony!
According to reports out Friday, China will now allow sales of video game consoles, which could be a boon for the likes of Microsoft (Nasdaq: MSFT), Sony (NYSE: SNE), and Nintendo. The move comes as part of new free-trade zone rules in Shanghai and alleviates a decade-long ban on the systems.
China's State Council said that companies which operate sales and production within the new free-trade zone will be able to sell their wares across the country, pending Ministry of Culture approval.
While most consumers in China have had access to the gaming consoles via private retail channels, most still prefer playing games on PCs or handheld devices. However, Microsoft and Sony have worked to make consoles which provide Internet access as well as television to go along with a robust catalog of high-end games.
Shares of Microsoft and Sony are indicated higher in early trading.
According to reports out Friday, China will now allow sales of video game consoles, which could be a boon for the likes of Microsoft (Nasdaq: MSFT), Sony (NYSE: SNE), and Nintendo. The move comes as part of new free-trade zone rules in Shanghai and alleviates a decade-long ban on the systems.
China's State Council said that companies which operate sales and production within the new free-trade zone will be able to sell their wares across the country, pending Ministry of Culture approval.
While most consumers in China have had access to the gaming consoles via private retail channels, most still prefer playing games on PCs or handheld devices. However, Microsoft and Sony have worked to make consoles which provide Internet access as well as television to go along with a robust catalog of high-end games.
Shares of Microsoft and Sony are indicated higher in early trading.
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