Cadbury Needs a "What Would Warren Do?" Lesson (KFT) (BRK-A)
Tweet
Share
E-mail
Get Alerts KFT Hot Sheet
Join SI Premium – FREE
Recent reports have supermodel Naomi Campbell, evidently notorious for having a short fuse, aiming to sue Kraft's (NYSE: KFT) new subsidiary, Cadbury, for a recent ad it ran.
The ad likened Campbell to its new chocolate bar, with words stating, "Move over Naomi, there's a new diva in town."
Campbell stated, in a quote from AdWeek, "It's upsetting to be described as chocolate, not just for me, but for all black women. It is insulting and hurtful."
In today's day and age, its almost shocking that Cadbury would go there. It seems Warren Buffett needs to step in.
Buffett's Berkshire (NYSE: BRK-A) is the largest Kraft shareholder, hanging on to 3.3 billion shares, or 6 percent of total outstanding common stock. Anyone familiar with Buffett and Berkshire knows the words that grace is biennial memo: "We can afford to lose money – even a lot of money. But we can’t afford to lose reputation – even a shred of reputation."
The mantra was raised with the David Sokol incident earlier in the year, and Kraft may need to send a copy over to Cadury...stat.
The ad likened Campbell to its new chocolate bar, with words stating, "Move over Naomi, there's a new diva in town."
Campbell stated, in a quote from AdWeek, "It's upsetting to be described as chocolate, not just for me, but for all black women. It is insulting and hurtful."
In today's day and age, its almost shocking that Cadbury would go there. It seems Warren Buffett needs to step in.
Buffett's Berkshire (NYSE: BRK-A) is the largest Kraft shareholder, hanging on to 3.3 billion shares, or 6 percent of total outstanding common stock. Anyone familiar with Buffett and Berkshire knows the words that grace is biennial memo: "We can afford to lose money – even a lot of money. But we can’t afford to lose reputation – even a shred of reputation."
The mantra was raised with the David Sokol incident earlier in the year, and Kraft may need to send a copy over to Cadury...stat.
Create E-mail Alert Related Categories
Insiders' BlogRelated Entities
Warren BuffettSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!
