Bottoms Up! Walmart (WMT) Has Lock-Down on Top TP

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April 3, 2012 10:39 AM EDT
Consumer Reports is at it again, this time testing toilet paper (TP).

Two of CR's top TP products are sold only at Walmart (NYSE: WMT): White Cloud and Great Value.

Outside of Walmart, CR said to pick up some Quilted Northern and/or CVS (NYSE: CVS) products.

How does one test TP? "To measure strength, we call in the Instron, a device that slowly pushes a steel ball through stacked sheets. Sensory panelists judge softness by gently caressing the individual sheets. Our number crunchers determine cost, looking past claims about jumbo rolls and wider sheets," CR noted.

Amid the good news, Wal-Mart shares are trading slightly lower Tuesday.

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