BlackBerry (BBRY) is Still the 'Coolest' Somewhere
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BlackBerry (Nasdaq: BBRY) is still the number one choice amongst youths in at lease one major market.
According to the Sunday Times Generation Next brand survey, BlackBerry was the "coolest" brand to South Africa's tween and teen population.
And were not talking about the coolest mobile brand or coolest electronics brand. No, kids in South Africa think BlackBerry is the absolute best, topping brands like BMW, Coca-Cola (NYSE: KO), and Nike (NYSE: NKE).
BlackBerry was also the top cell phone brand and took the cake in the "coolest gadget" category. Apple (Nasdaq: AAPL) was the winner in the "Top Computer Brand" category.
About 5,500 urban and peri-urban youths across the country were polled for the data.
Shares of BlackBerry are positive in early trading.
According to the Sunday Times Generation Next brand survey, BlackBerry was the "coolest" brand to South Africa's tween and teen population.
And were not talking about the coolest mobile brand or coolest electronics brand. No, kids in South Africa think BlackBerry is the absolute best, topping brands like BMW, Coca-Cola (NYSE: KO), and Nike (NYSE: NKE).
BlackBerry was also the top cell phone brand and took the cake in the "coolest gadget" category. Apple (Nasdaq: AAPL) was the winner in the "Top Computer Brand" category.
About 5,500 urban and peri-urban youths across the country were polled for the data.
Shares of BlackBerry are positive in early trading.
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