BlackBerry (BBRY) Will Continue to Focus on Keyboard-Equipped Devices
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While most smartphone companies have moved away from using keyboard's, one beleaguered firm is sticking with the feature.
Bloomberg reported on Tuesday that BlackBerry (Nasdaq: BBRY) will be returning to focus on QWERTY keyboard-equipped devices. CEO John Chen said he personally likes the physical keyboards and that BlackBerry's mobile phone lineup will
Chen noted that BlackBerry is also working to winning-back government and enterprise customers, both of which preferred keyboards for ease of cranking out multiple emails.
Reinforcing its belief, BlackBerry said last week it would sue a company called Typo, which produces a QWERTY keyboard for use with the Apple (Nasdaq: AAPL) iPhone. BlackBerry claims the Typo
Shares of BlackBerry are up in early trading Tuesday.
Bloomberg reported on Tuesday that BlackBerry (Nasdaq: BBRY) will be returning to focus on QWERTY keyboard-equipped devices. CEO John Chen said he personally likes the physical keyboards and that BlackBerry's mobile phone lineup will
predominatelyhave the feature.
Chen noted that BlackBerry is also working to winning-back government and enterprise customers, both of which preferred keyboards for ease of cranking out multiple emails.
Reinforcing its belief, BlackBerry said last week it would sue a company called Typo, which produces a QWERTY keyboard for use with the Apple (Nasdaq: AAPL) iPhone. BlackBerry claims the Typo
blatantlyinfringes on its patents.
Shares of BlackBerry are up in early trading Tuesday.
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