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BlackBerry (BBRY): Where the Little Things Matter

August 26, 2013 3:13 PM EDT
BlackBerry (Nasdaq: BBRY) is trading strong today, though there's some controversy over why.

AllThingsD poked a little fun at the Waterloo-based consumer electronics maker. BlackBerry today issued a press release which states, in part:

BlackBerry and Univision Communications Inc.,...announced that Univision has purchased 2,000 BlackBerry(R) Q10 smartphones to upgrade all corporate issued BlackBerry smartphones. In addition to upgrading their entire mobile fleet, Univision is offering new BlackBerry(R) 10 apps on the BlackBerry(R) World(TM) storefront.

If you're an up-and-coming company looking for a little free air time and aren't sure which mobile device your company should use, pick BlackBerry. It'll be worth it.

The real reason that BlackBerry is up today is that U.S. carrier Sprint (NYSE: S) announced plans to begin selling the Q10 on August 30th. Price of the device will be $199.99 with contract or eligible upgrade.

Easing a little this afternoon, BlackBerry is still up about 0.9 percent.


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