Barron's Highlights Lorillard (LO) As Possible Takeover Target

Barron's highlighted cigarette-maker Lorillard, Inc. (NYSE: LO) this weekend. The articles notes that the company has highest profit margins in the U.S. cigarette industry and has one of the best growth outlooks due to its Newport menthol brand, which is popular with black and Hispanic smokers.

Lorillard investors think the company is underappreciated on Wall Street and is the most attractive takeover target in the consolidating global cigarette industry. Recent speculation has suggested that Reynolds American (NYSE: RAI) might buy Lorillard for a hefty premium to its current market price.

Dal or no deal, Barron's says Lorillard looks appealing.

Link to Barron's Article

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