Atlas (FB) Announces Improved Quality Assurance Check Ability

Facebook's (Nasdaq: FB) Product Marketing Manager, Mark Rivano, posted the following to the official Atlas blog Tuesday:

Today we’re pleased to announce that we’ve made enhancements to the Atlas platform that will make it easier than ever for clients to perform quality assurance (QA) checks on their actions, performance and placements.

New visualizations let clients quickly view activity to ensure newly created actions are working as expected and to monitor performance without running a report. These action QA enhancements give clients the ability to toggle the view of traffic over the past 30, 14 or 7 days and to see intra-day action activity that’s fresh up to the last hour. New trend lines also let clients keep tabs on performance at a glance.

In addition to the action QA changes, these new enhancements also let clients easily check the impression, click and CTR delivery of their placements from the past 24 hours or so without pulling a report.

We’re excited about these improvements to the Atlas platform and look forward to delivering further enhancements in the future.

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