Apple To Make Bing Its Default Search Engine
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Apple Inc. (NASDAQ: AAPL) is working on a deal with Microsoft Corp. (NASDAQ: MSFT) to make Bing the default search engine on the iPhone, replacing the Google Inc. (NASDAQ: GOOG) service, according to a report from Bloomberg.
The talks have been happening for weeks are far from being made official and could still collapse, according to the anonymous source cited in the report that did not wish to be named.
This move comes as Google attempts to compete with Apple on more fronts including mobile phones, now that Google has released the Nexus One, and the future Chrome operating system that could potentially take market share from Apple in the future.
The potentially deal would allow new iPhones to come with the Bing search engine set up as the default, requiring Google fans to alter the settings to use Google as the main search tool on the device.
The move would also be a strong foot in the door for Bing which has struggled to gain market share from the Google search engine, which is the most popular program of its type in the world.
In November a research report from Nielsen Co. showed that 86 percent of people using a search on their phones used Google, while only 11 percent used Bing. The iPhone is currently the most popular smartphone in the U.S.
If the partnership blossoms into a success for both companies, perhaps Bing will get opened up to other Apple products that are Internet capable, like iPods, Macs and the heavily-rumored tablet.
The talks have been happening for weeks are far from being made official and could still collapse, according to the anonymous source cited in the report that did not wish to be named.
This move comes as Google attempts to compete with Apple on more fronts including mobile phones, now that Google has released the Nexus One, and the future Chrome operating system that could potentially take market share from Apple in the future.
The potentially deal would allow new iPhones to come with the Bing search engine set up as the default, requiring Google fans to alter the settings to use Google as the main search tool on the device.
The move would also be a strong foot in the door for Bing which has struggled to gain market share from the Google search engine, which is the most popular program of its type in the world.
In November a research report from Nielsen Co. showed that 86 percent of people using a search on their phones used Google, while only 11 percent used Bing. The iPhone is currently the most popular smartphone in the U.S.
If the partnership blossoms into a success for both companies, perhaps Bing will get opened up to other Apple products that are Internet capable, like iPods, Macs and the heavily-rumored tablet.
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