Apple Successfully Changes Its Business Model...And Wins

January 21, 2011 9:09 AM EST
According to data from Asymco, Apple's (Nasdaq: AAPL) iOS accounted for about 65% last quarter.

The iOS, used in such devices as the iPod, iPad, and iPhone, brought in $17.3 billion in sales for Apple's 2011 first quarter.

Notably, Apple's iOS didn't even exist three-and-a-half years ago.

On the other hand, OS X sales, which run Macs and other software, accounted for 20% of sales.

Apps generated another $600 million, the lion's share of $786 million in software sales. In total, Asymco estimates that about 10% of Apple's sales came from something not directly powered by their operating system.

Asymco notes that, "that speaks volumes not only for the importance of software to Apple but for the cohesion of an extensible, flexible architecture that allows it to inhabit a portfolio spanning from a music player and an enterprise server."

The numbers also mean that Apple has successfully changed their whole way of doing business from the peak of the markets in 2007 - 2008, and come out as one of the top company's in the world as a result.

Apple shares are up 0.7% premarket today.


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