Apple Pay Adoption Growing at Rather Slow Pace - Study (AAPL)

Apple (Nasdaq: AAPL) may be making a strong push for expanded usage of its Apple Pay payments platform, but the company may have a ways to go.

According to VentureBeat, citing recent data presented at PYMNTS.com Innovation Project 2015 mobile payments conference, only six percent of iPhone 6 users have used Apple Pay and 85 percent of those with access to the service have never used it.

Data comes from a three-day survey canvassing 1,188 participants conducted in early March 2015. Apple Pay launched about six months ago.

Those that didn't use Apple Pay said they were happy with their current payment method, while nine percent of iPhone 6 owners have played around with the service, but haven't used it, saying they either forgot to use it while in the store or weren't sure a store would accept the payment platform.

Security risks weren't a major deterrent for consumers to use Apple Pay.

One notable point for Apple and its payment platform is that those that about 30 percent of those have used Apple Pay now actively seek out stores that utilize the service. That could pan out well for Apple as adoption grows.

Shares of Apple are indicated higher in pre-market trading.

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