Apple (AAPL) is Placing Large Bet on Next-Gen iOS

June 10, 2013 9:32 AM EDT
Apple (Nasdaq: AAPL) is on the rise ahead of WWDC 2013 today, where the company is expected to announce a revamped mobile operating system, but no new hardware.

Though Apple is going to debut a refresh on iOS which is expected to bring the operating system out of the past generation, there's another point that Apple investors should consider when announcements are made: will this be enough to retain customers?

The WSJ noted that design of the next iPhone, due out in the fall, won't change much from the current look. So, customers are going to have to upgrade on the premise that iOS 7 will be revolutionary enough to prevent switching to a competing device.

While Apple likes to update its software in big chunks, peer Google (Nasdaq: GOOG) issues updates for Android more regularly based on user data. The analysis isn't something Apple has had a firm grip on in the past, which has left iOS behind as consumer demands have shifted and grown.

Still, Apple has a loyal following. Despite the next iPhone looking very similar to the current version, an operating system capable of running multiple programs at once with a cleaner, fresher UI will be needed, especially if the company plans an Internet radio service (more here) and other advanced programs.

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