Apple (AAPL) iPhone Event on Deck
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Price: $283.78 +3.14%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 0.4%
EPS Growth %: +20.4%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 0.4%
EPS Growth %: +20.4%
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Shares of Apple (NASDAQ: AAPL) will be on watch all day Tuesday ahead of the unveiling of its new iPhones at a special event scheduled at 10AM PT (1PM ET).
The company is expected to unveil two new iPhones - the high-end iPhone 5S and mid-range iPhone 5C model.
The iPhone 5S is expected to come in 3 colors (white, black, champagne), boast a 4" screen, and an A7 processor. A fingerprint sensor and better camera is also expected.
The iPhone 5C is expected to have a plastic case and come in up to 6 colors (blue, green, yellow, pink, red, purple). The device is also expected to boast a 4" screen but have a smaller A6 processor.
Both devices are expected to go on sale Friday, September 20, with pre-orders starting on Friday, September 13.
Launches on China Mobile and NTT DoCoMo are expected to start in the fourth quarter.
Subsidized iPhone prices are expected to be $199 for the 5S and as low as $99 for the 5C.
Apple's recently announced trade-in program will likely be highlighted. Trade-in value for an iPhone 5 could be up to $250 and an iPhone 4S could be up to $140.
Shares are widely expected to see a "sell the news" reaction to the news. Apple investors know that the launch of the iPhone 5 marked the top in the stock. That said, BMO Capital analyst recently commented "we think investors have started to become conditioned to that outcome. Therefore, we see the event as neutral with some downside depending on 1) the timing of availability of the new iPhones, and 2) ASPs implications, if any."
The company is expected to unveil two new iPhones - the high-end iPhone 5S and mid-range iPhone 5C model.
The iPhone 5S is expected to come in 3 colors (white, black, champagne), boast a 4" screen, and an A7 processor. A fingerprint sensor and better camera is also expected.
The iPhone 5C is expected to have a plastic case and come in up to 6 colors (blue, green, yellow, pink, red, purple). The device is also expected to boast a 4" screen but have a smaller A6 processor.
Both devices are expected to go on sale Friday, September 20, with pre-orders starting on Friday, September 13.
Launches on China Mobile and NTT DoCoMo are expected to start in the fourth quarter.
Subsidized iPhone prices are expected to be $199 for the 5S and as low as $99 for the 5C.
Apple's recently announced trade-in program will likely be highlighted. Trade-in value for an iPhone 5 could be up to $250 and an iPhone 4S could be up to $140.
Shares are widely expected to see a "sell the news" reaction to the news. Apple investors know that the launch of the iPhone 5 marked the top in the stock. That said, BMO Capital analyst recently commented "we think investors have started to become conditioned to that outcome. Therefore, we see the event as neutral with some downside depending on 1) the timing of availability of the new iPhones, and 2) ASPs implications, if any."
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