Apple (AAPL) Takes iPhone Trade-In Program to the U.K.

October 14, 2013 10:08 AM EDT
Apple (Nasdaq: AAPL) is taking its iPhone trade-in program across the pond.

TheNextWeb (TNW) today said that Apple's Reuse and Recycling Program will be made available in all Apple retail locations across the U.K.

While Apple has been accepting trade-ins via its online program for some time, the customer will only be able to get in-store credit for their device and only applies to the iPhone. Going through Apple's website would allow the user to ship in the device and than just have the applicable trade-in amount debited to a bank account.

One spokesperson for Apple told TNW, iPhones hold great value. So, Apple Retail Stores in the UK are launching a new program to assist customers who wish to bring in their previous-generation iPhone for reuse or recycling. In addition to helping support the environment, customers will be able to receive a credit for their returned phone that they can use toward the purchase of a new iPhone.

Shares of are up in early trading.


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