Apple (AAPL) Surpasses RIM (RIMM) in Global Q3 Shipments (GOOG, NOK)

October 21, 2010 12:08 PM EDT
The global smartphone market grew 78% in the third quarter, according to data from Strategy Analytics today, with 77 million units shipped worldwide. The most surprising fact about that statement isn't the statement itself, it's that Apple (Nasdaq: AAPL) surpassed Research in Motion (Nasdaq: RIMM) as the world's second-largest smartphone vendor.

Strategy Analytics notes that smartphones made up about 23% of total mobile phone volumes in the third quarter, much of the volume being driven by Apple, Nokia (NYSE: NOK), and Google (Nasdaq: GOOG) Android-based devices.

Data shows that Nokia shipped 26.5 million smartphones in Q310, a 61.6% increase from 16.4 million units in Q309. Market share for the company fell 3.4 points from 37.8% last year to 34.4%.

Apple shipments surged 91% from 7.4 million units to 14.1 million iPhone units in the quarter. RIM pushed about 12.4 million units, a 46% increase year-over-year, causing their market share to fall from 20% to 16%.

Strategy Analytics said that its RIM's lack of presence in the touch-screen segment that hampered their sales.

The news comes just days after some harsh words (or as harsh as a CEO can be in public) from Steve Jobs to rivals RIM and Google on their third quarter earnings call, saying that [Google's] Android is "very fragmented" and believes it will become more fragmented by the day and that RIM has a "high mountain ahead of them in order to become a software platform."


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