Apple (AAPL) Submits Patent for Auto-Generated Ads in Podcasts

Apple (Nasdaq: AAPL) may look to technology which automates more advertising on podcasts.

According to AppleInsider, Apple submitted an application to the U.S. Patent and Trademark Office entitled, Technologies for inserting dynamic content into podcast episodes. The company's content creation services would then be able to mark insertion points during a podcast, which may be random or at regular intervals.

The abstract reads as follows: Systems, methods, and computer-readable storage media for inserting dynamic content into podcast episodes. The system first detects a playback of a podcast episode, the podcast episode including at least one media item. Next, the system identifies a content insertion point in the podcast episode for inserting a content item into the podcast episode during the playback of the podcast episode. The system then dynamically inserts the content item into the content insertion point in the podcast episode during the playback of the podcast episode, wherein the podcast episode is configured to pause playback of the podcast episode and initiate playback of the content item when the playback of the podcast episode reaches a playback position associated with the content insertion point.

You May Also Be Interested In

• Apple (AAPL) PT Raised to $350 at TD Cowen
• This biotech stock is the best smidcap idea at TD Cowen
• Apple (AAPL) PT Raised to $350 at Maxim Group following WWDC