Apple (AAPL) Sets Rules to Protect App User's Information
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Price: $315.32 -0.28%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 0.4%
EPS Growth %: +20.4%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 0.4%
EPS Growth %: +20.4%
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Apple (Nasdaq: AAPL) is encouraging software developers to quit using a Unique Device Identifier number (UDID) in apps designed for iPads and iPhones.
The UDID allows companies to easily track and record what people are doing online and their associated behaviors. This information is then typically sold to other companies such as advertising agencies. The WSJ reports that in a study from last year, the publication found out of the top 101 most popular apps -- found both on Apple devices and Google’s (Nasdaq: GOOG) Android devices -- 56 of them transferred the phones UDID information to another company without the awareness or consent of the user.
Some other advertising agencies note this could be in part due to Apple’s plan to allow its advertising service, iAds, to have a unfair competitive advantage.
It is said Apple’s iAds team currently uses information such as the songs, movies, and apps in which someone buys or downloads through the app store to more accurately advertise to its users, whereas others are gathering data on what users are doing within the app. Apps of networks that require users to sign in or up will still be able to record the user’s data, but slightly to a lesser extent.
The UDID allows companies to easily track and record what people are doing online and their associated behaviors. This information is then typically sold to other companies such as advertising agencies. The WSJ reports that in a study from last year, the publication found out of the top 101 most popular apps -- found both on Apple devices and Google’s (Nasdaq: GOOG) Android devices -- 56 of them transferred the phones UDID information to another company without the awareness or consent of the user.
Some other advertising agencies note this could be in part due to Apple’s plan to allow its advertising service, iAds, to have a unfair competitive advantage.
It is said Apple’s iAds team currently uses information such as the songs, movies, and apps in which someone buys or downloads through the app store to more accurately advertise to its users, whereas others are gathering data on what users are doing within the app. Apps of networks that require users to sign in or up will still be able to record the user’s data, but slightly to a lesser extent.
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