Apple (AAPL) Plans Further Integration Into Car's Center Console
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Price: $283.78 --0%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 0.4%
Revenue Growth %: +15.8%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 0.4%
Revenue Growth %: +15.8%
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Apple (Nasdaq: AAPL) wants to 'accelerate' integration of Siri and iOS Maps into another key portion of your life: your car.
9to5Mac reports, citing sources familiar with the matter, that Apple is working with auto manufacturers on an effort for inclusion of the two services.
One example has a center console being redesigned so that an iPhone would be able to be plugged in and optimized within the cars ecosystem. Apple Maps would replace a proprietary system and Siri would lead the way via voice control.
Apple announced an "Eyes Free" Siri service last year, which allows Siri to be plugged into a car and, even with the iPhone display off, allow the user to interact with Siri without having to look away from the road.
The move would have not only a positive impact for Apple, but a negative impact on rivals. Generally, Nokia (NYSE: NOK) has broad auto partnerships for its NAVTEQ mapping platform. In addition, name like Pandora (NYSE: P) and Sirius XM (Nasdaq: SIRI) could suffer should Apple decide to go the way of streaming radio.
Shares of Apple are up 2 percent on the session.
9to5Mac reports, citing sources familiar with the matter, that Apple is working with auto manufacturers on an effort for inclusion of the two services.
One example has a center console being redesigned so that an iPhone would be able to be plugged in and optimized within the cars ecosystem. Apple Maps would replace a proprietary system and Siri would lead the way via voice control.
Apple announced an "Eyes Free" Siri service last year, which allows Siri to be plugged into a car and, even with the iPhone display off, allow the user to interact with Siri without having to look away from the road.
The move would have not only a positive impact for Apple, but a negative impact on rivals. Generally, Nokia (NYSE: NOK) has broad auto partnerships for its NAVTEQ mapping platform. In addition, name like Pandora (NYSE: P) and Sirius XM (Nasdaq: SIRI) could suffer should Apple decide to go the way of streaming radio.
Shares of Apple are up 2 percent on the session.
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