Apple (AAPL) Mac Retailers Trim Prices as Demand Eases

January 23, 2013 1:51 PM EST
Apple (Nasdaq: AAPL) is paring some gains Wednesday afternoon amid reports MacBook resellers might be heeding a little caution amid chatter of slowing sales.

According to AppleInsider (AI), analysts are expecting a four percent drop in Mac sales to five million units. Those numbers might be skewed a by a delay in the launch of the iMac, which may have cost about 500,000 unit sales.

AI notes that the trend started at Best Buy (NYSE: BBY) and worked its way across several large names.

For a more detailed look at the resellers' pricing schemes, click here.

Apple is up 1.4 percent Wednesday heading into its first-quarter 2013 report, which is expected out after markets close.


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