Apple (AAPL) Lures Developers Away from Android with iOS (GOOG)

July 15, 2011 8:19 AM EDT
Apple's (Nasdaq: AAPL) new iOS could be an Android killer.

According to reports from mobile app analytics firm Flurry Friday, Apple is attracting developers away from Google's (Nasdaq: GOOG) Android.

Flurry says Google's sequential starts dropped from 36 percent to 28 percent in the second quarter. Meanwhile, app starts at Apple have increased from 64 percent to 72 percent.

The firm attributes the shift to the iPhone launch on Verizon (NYSE: VZ), which opened up a new revenue stream, and the launch of the iPad 2, which affirmed that consumers love the tablet PC (or Mac, in this case).

For Google to win back developers, Flurry believes improvement in the layout of it's Android Marketplace and further adoption of Google Checkout are critical to the shift. The firm also noted "the development community is concerned about the rising cost of deploying across the Android installed base, due to the double whammy of OS and storefront fragmentation."


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