Apple (AAPL) Gets High-End Music Channel with Burberry Collaboration

Apple (Nasdaq: AAPL) is selecting high-end fashion retailer for a

High-end fashion retailer Burberry said Monday that it will start a channel on Apple's (Nasdaq: AAPL) Apple Music platform. According to the NY Times, the channel will feature performances, songs and films that have come out of Burberry’s work with British artists.

Burberry has been working with British artists since 2010 as part of its Burberry Acoustic program, which has produced around 100 performances over the years.

In a statement, Burberry CEO Chris Bailey said, I am excited about our partnership with Apple on this amazing platform which will enable us to take what we do now with Burberry Acoustic and share it with an even bigger audience.

Shares of Apple are modestly higher Tuesday morning.

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