Apple (AAPL) Could Focus on 'Smart' Home at WWDC

Apple (Nasdaq: AAPL) will hold it's WWDC event next week and some are expecting at least one big announcement.

The Financial Times (FT) reported that Apple will make a bigger play into the smart home environment. The company might debut new software which would allow an iPhone to control things around the house like security systems, lights, and other appliances. One such case might have lights turning on automatically when the homeowner enters with their iPhone.

News comes following Google (Nasdaq: GOOG) moving to acquire smart device maker Next in a $3.2 billion deal earlier this year.

Apple's move might also prompt sales of more iOS-based devices, like Apple TV and/or an iPad.

One selling point for Apple will be its emphasis on privacy, something key with customers following recent tangles between Google (Nasdaq: GOOG) and regulators, not to mention data breaches at retail giants eBay (Nasdaq: EBAY) and Target (NYSE: TGT).

Apple is positive early Tuesday.

You May Also Be Interested In

• Apple investigating exposure to Tata Electronics data breach, full analysis underway - Reuters
• Apple (AAPL) call put ratio 1.7 calls to 1 put amid wide price movement
• Zuckerberg Directed Meta To Create Prediction Markets App - NYT