Apple (AAPL) Clobbers Wal-Mart (WMT) in Unique Views Thanks to This...
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Pop question, hotshot. If you had to name who had more online website traffic, Apple or Wal-mart, which would you choose...?
Alright, we'll decide for you, and the answer might be surprising. According to data from AdAge late Thursday, Apple (Nasdaq: AAPL) is said to be outpacing retail giant Wal-mart (NYSE: WMT) in attracting buyers to its virtual realm.
On second thought, maybe that's not a surprise. Would you rather surf through pages of diapers, cheap cologne, and mass-boxed cereal, or read up on the latest and sexiest mobile device offering from one of the most innovative companies out there.
AdAge has another theory, though -- because let's face it -- Wal-mart's got great deals and still draws 12-digit quarterly revenue numbers. The big draw for Apple is actually iTunes.
By itself, iTunes made up 30 percent of Apple's 79 million plus unique visits in November. Wal-mart, by the way, had just 58.51 million.
In fact, Apple gets nearly as many unique visitors as the New York Times (NYSE: NYT), the largest newspaper site AdAge tracks.
The news is good from content providers looking to get their wares out there. With 23 to 24 million unique views every month, that's a lot of exposure. Apple's overall number was up from 69.90 million reported in the same period last year.
Data from comScore (Nasdaq: SCOR) shows Apple is the number 13 most-valuable web property, compared with 18 for Wal-mart. Amazon (Nasdaq: AMZN), the world's biggest online retailer, is number 5, for comparison.
But, all-in-all, more unique views means Apple is drawing more providers to its site, and more revenue opportunity for Apple.
Shares of Apple are up slightly Friday morning.
Alright, we'll decide for you, and the answer might be surprising. According to data from AdAge late Thursday, Apple (Nasdaq: AAPL) is said to be outpacing retail giant Wal-mart (NYSE: WMT) in attracting buyers to its virtual realm.
On second thought, maybe that's not a surprise. Would you rather surf through pages of diapers, cheap cologne, and mass-boxed cereal, or read up on the latest and sexiest mobile device offering from one of the most innovative companies out there.
AdAge has another theory, though -- because let's face it -- Wal-mart's got great deals and still draws 12-digit quarterly revenue numbers. The big draw for Apple is actually iTunes.
By itself, iTunes made up 30 percent of Apple's 79 million plus unique visits in November. Wal-mart, by the way, had just 58.51 million.
In fact, Apple gets nearly as many unique visitors as the New York Times (NYSE: NYT), the largest newspaper site AdAge tracks.
The news is good from content providers looking to get their wares out there. With 23 to 24 million unique views every month, that's a lot of exposure. Apple's overall number was up from 69.90 million reported in the same period last year.
Data from comScore (Nasdaq: SCOR) shows Apple is the number 13 most-valuable web property, compared with 18 for Wal-mart. Amazon (Nasdaq: AMZN), the world's biggest online retailer, is number 5, for comparison.
But, all-in-all, more unique views means Apple is drawing more providers to its site, and more revenue opportunity for Apple.
Shares of Apple are up slightly Friday morning.
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