Apple (AAPL) Bending on Larger Screen Sizes

July 22, 2013 8:51 AM EDT
More and more evidence points to Apple (NASDAQ: AAPL) caving in on screen sizes.

Today, the Wall Street Journal reported that the iPhone giant is testing larger screen sizes for both the iPhone and iPad with suppliers.

Apple has reportedly sought prototype screens larger than 4 inches for the iPhone and an iPad screen that measures nearly 13 inches diagonally. The current iPhone 5 has a four-inch screen, while the iPad has a 9.7-inch screen and the iPad mini has a 7.9-inch screen.

The latest report follows months of speculation and clamoring from analysts that Apple needs a larger screen size to stop market share losses to Samsung and other android makers, which have continued to push the smartphone screen-size limits. These smartphone makers have screen sizes above 5 inches on some models.

While a future larger-screen iPhone seems like a given at this point, timing is unclear. The iPhone 5S is expected in late August/early September, according to analysts. Many believe it is unlikely the company will change screen-sizes with this model.

The company for its part it not talking. They declined to comment on today's Wall Street Journal story.

Apple reports third quarter results after the market close on Tuesday, July 23rd. Again, it is unclear if the company will give a forecast on iPhone/iPad model launch timing and screen sizes.


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