Apple (AAPL) Begins Direct-to-Customer Sales in Russia

Apple, Inc. (Nasdaq: AAPL) shares are ticking higher in early trading Wednesday following reports that the company is now selling directly to customers in one of the key emerging markets.

9to5Mac pointed out the new Apple store launched in Russia. Previously, products like the iPad and iPhone were only available via third-party retailers. The move might also pave the way for Apple to open retail stores in the market.

Preparations for the launch came last August when Apple registered its "Apple Rus" distribution arm in the country.

Given that China is now one of Apple's most-important markets and international sales are exceeding that of U.S. sales, the move shouldn't be a surprise.

Shares are up 0.2 percent early.

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