Apple (AAPL), Google (GOOG) Have Magical Christmas...
...all while Research In Motion (Nasdaq: RIMM) probably had just a "Sunday."
According to data from research firm Flurry, brought to attention by AppleInsider, Apple (Nasdaq: AAPL) and Google (Nasdaq: GOOG) had probably a better Christmas than Santa himself. The firm reports that activations of iOS and Android-based mobile devices outpaced probably the best of guesses.
Flurry tracks activations with about 140,000 apps floating in the mobile space, which allows the gathering of rather specific data. Here is the description according to the blog:
"Putting into perspective the sheer size of new devices activated on Christmas Day, Flurry established a baseline using the average from the first 20 days of December. Over this period, daily activations had little variance, ranging between 1.3 to 1.8 million, with an average of 1.5 million. On Christmas Day, activations jumped to more than 6.8 million, a 353 percent increase over the baseline. Compared to Christmas Day 2010, the previous single-day record, with 2.8 million device activations, Christmas 2011 grew by more than 140% percent."
Average app downloads also ripped higher, from 108 million average per day in December through the 20th, to 242 million (or one-quarter of a billion) on Christmas. That's one app downloaded for every 0.78 people in the U.S.
Apple and Google are both up over 1 percent on Tuesday's session.
(NOTE: The opening comment about RIM was a cheap shot. RIM data wasn't evaluated by Flurry, or not included in the report anyway.)
According to data from research firm Flurry, brought to attention by AppleInsider, Apple (Nasdaq: AAPL) and Google (Nasdaq: GOOG) had probably a better Christmas than Santa himself. The firm reports that activations of iOS and Android-based mobile devices outpaced probably the best of guesses.
Flurry tracks activations with about 140,000 apps floating in the mobile space, which allows the gathering of rather specific data. Here is the description according to the blog:
"Putting into perspective the sheer size of new devices activated on Christmas Day, Flurry established a baseline using the average from the first 20 days of December. Over this period, daily activations had little variance, ranging between 1.3 to 1.8 million, with an average of 1.5 million. On Christmas Day, activations jumped to more than 6.8 million, a 353 percent increase over the baseline. Compared to Christmas Day 2010, the previous single-day record, with 2.8 million device activations, Christmas 2011 grew by more than 140% percent."
Average app downloads also ripped higher, from 108 million average per day in December through the 20th, to 242 million (or one-quarter of a billion) on Christmas. That's one app downloaded for every 0.78 people in the U.S.
Apple and Google are both up over 1 percent on Tuesday's session.
(NOTE: The opening comment about RIM was a cheap shot. RIM data wasn't evaluated by Flurry, or not included in the report anyway.)
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