Apple+Netflix - A Match Made In Digital Heaven?
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The talk on Wall Street and in Silicon Valley over the past week has centered who Apple (Nasdaq: AAPL) will buy with its $51 billion cash hoard.
One of the best ideas that has come out of the speculation has centered around Apple buying Netflix (Nasdaq: NFLX).
Today on CNBC's Fast Money, Gleacher & Co. analyst Brian Marshall discussed a potential hook-up of the two companies, saying a deal "could make sense."
Marshall said Apple wants to be the first company to seamlessly integrate the home office and the living room. Content and better broadband into the home is limiting Apple at this point. Netflix would ad content, with over 100,000 movie titles versus 10,000 currently on iTunes. Marshall said it would be a "pretty interesting marriage."
Commenting on today's speculation that Apple could target Sony (NYSE: SNE),
Marshall that it doesn't' make much sense at all.
Marshall said if Apple buys Netflix for $10 billion, or a 10% premium, it would be less than 20% of their total cash. He said a deal would be 2-3% accreative, both on revenue and the bottom line, and it wouldn't change his positive opinion of the stock. "Net-net it would be a positive", Marshall said.
One of the best ideas that has come out of the speculation has centered around Apple buying Netflix (Nasdaq: NFLX).
Today on CNBC's Fast Money, Gleacher & Co. analyst Brian Marshall discussed a potential hook-up of the two companies, saying a deal "could make sense."
Marshall said Apple wants to be the first company to seamlessly integrate the home office and the living room. Content and better broadband into the home is limiting Apple at this point. Netflix would ad content, with over 100,000 movie titles versus 10,000 currently on iTunes. Marshall said it would be a "pretty interesting marriage."
Commenting on today's speculation that Apple could target Sony (NYSE: SNE),
Marshall that it doesn't' make much sense at all.
Marshall said if Apple buys Netflix for $10 billion, or a 10% premium, it would be less than 20% of their total cash. He said a deal would be 2-3% accreative, both on revenue and the bottom line, and it wouldn't change his positive opinion of the stock. "Net-net it would be a positive", Marshall said.
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