Analysts Praise Apple's (AAPL) Innovations with iPad 2

March 3, 2011 7:22 AM EST
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Apple Inc. (NASDAQ: AAPL) unveiled the second generation of its tablet computer on Wednesday with its iPad 2, as Wall Street was positive on what it got to see.

The iPad 2 will be faster. lighter and thinner, with dual-core processing power, two cameras and improved graphics. The device will hit stores int eh U.S. on March 11, with 26 other countries seeing shipments on March 26. Pricing for the iPad 2 remains the same as its predecessor, starting at $499.

Morgan Stanley analyst Katy Huberty said the iPad 2 is "an important evolutionary step in the product's short history," which she sees widening the lead Apple has built in the tablet market.

Huberty noticed in a hands on demo that the iPad 2 showed improved page loading speeds and a better overall user experience. The analyst also sees a high-adoption rate of the smart covers, which could offset the likely higher bill of materials for the device.

JPMorgan analyst Mark Moskowitz said that his previous forecast of Apple holding a 68 percent market share for tablets in 2011 as possibly being conservative after seeing the iPad 2.

Moskowitz sees positives Apple bringing its second tablet to market when competing companies are just getting to term with their first-generation devices.

RBC Capital Markets analyst Mike Abramsky sees the design innovation for the iPad 2 as being strong enough to sustain its overall market dominance.

"iPad 2 raises the bar and sustains pressure on competitors, and continues to target media-centric tablet consumers seeking a premium experience," Abramsky wrote.

Shares of Apple are up $2.68 to $354.62 in premarket trade on Thursday.


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