Amazon.com (AMZN) May Be Making Bigger Strides Beyond Kindle
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According to a New York Times "Bits" Blog post today, Amazon.com (Nasdaq: AMZN) may be working on devices beyond your typical eReader. Their Lab 126 division is posting careers that include Supply Chain Project Program Manager, Hardware Engineer, Interaction Designer, and RF Systems Engineer.
The reason why this blog post is intriguing isthis sentence here: "According to people with direct knowledge of the company’s plans, who declined to be identified because they are not authorized to speak publicly about Amazon’s internal workings and unannounced products, Lab 126 has been looking into building other gadgets that it could sell to consumers."
The means to an end, according to the "insider[s]" is, in our opinion, very Google-like: enable the consumer to easily purchase more products on more devices in more locations.
Sources note that building a mobile phone isn't priority right now, but isn't completely out of the question either.
The move from Amazon has more than 80 job openings on the Lab 126 board, and more M&A may be in the works to accomplish certain goals.
Executives, according to the sources, said that they were frustrated with other companies entering the digital content business, and would do whatever it takes to remain a major player.
Amazon recently lowered their Kindle price from $259 to $189, and launched it in Target (NYSE: TGT) stores in early June.
Shares of Amazon stock closed 0.91% higher today to $128.50.
The reason why this blog post is intriguing isthis sentence here: "According to people with direct knowledge of the company’s plans, who declined to be identified because they are not authorized to speak publicly about Amazon’s internal workings and unannounced products, Lab 126 has been looking into building other gadgets that it could sell to consumers."
The means to an end, according to the "insider[s]" is, in our opinion, very Google-like: enable the consumer to easily purchase more products on more devices in more locations.
Sources note that building a mobile phone isn't priority right now, but isn't completely out of the question either.
The move from Amazon has more than 80 job openings on the Lab 126 board, and more M&A may be in the works to accomplish certain goals.
Executives, according to the sources, said that they were frustrated with other companies entering the digital content business, and would do whatever it takes to remain a major player.
Amazon recently lowered their Kindle price from $259 to $189, and launched it in Target (NYSE: TGT) stores in early June.
Shares of Amazon stock closed 0.91% higher today to $128.50.
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