Amazon (AMZN) to Ship New Video-Streaming Device in April (NFLX) (AAPL)
Tweet
Share
E-mail
Get Alerts AMZN Hot Sheet
Join SI Premium – FREE
Amazon.com (Nasdaq: AMZN) is planning to ship a video-streaming device next month, putting names like Netflix (Nasdaq: NFLX), DISH Networks (Nasdaq: DISH), and DirecTV (Nasdaq: DTV) on watch.
The WSJ said Amazon's set-top box (STB) will sell through its website as well as physical retailers like Staples (Nasdaq: SPLS) and Best Buy (NYSE: BBY). The device will also feature similar apps to those found on Roku and Apple TV (Nasdaq: AAPL). Like Kindle, Amazon's STB will run on a modified version of Google (Nasdaq: GOOG) Android.
Pricing wasn't speculated, though its expected that Amazon will offer certain incentives for Prime members and to drive further Prime membership. Amazon Prime, for example, has a vast library of novels for those with Kindle devices to check out for free, but a similar feature isn't available for smartphones even with the Kindle app.
Prices for Amazon's competitors is light; Roku units start at $50, while Google's Chromecast is priced at $35 and Apple's Apple TV runs $99. Making a significant splash means the device would need to cost well under $100.
Amazon has been offering streaming content for some time now and recently got into producing original content. The company has been losing out on ad revenue and certain key metrics to enhance shopping experiences by allowing its video to be streamed through third-party devices.
Shares of Amazon are lower in early Tuesday trading.
The WSJ said Amazon's set-top box (STB) will sell through its website as well as physical retailers like Staples (Nasdaq: SPLS) and Best Buy (NYSE: BBY). The device will also feature similar apps to those found on Roku and Apple TV (Nasdaq: AAPL). Like Kindle, Amazon's STB will run on a modified version of Google (Nasdaq: GOOG) Android.
Pricing wasn't speculated, though its expected that Amazon will offer certain incentives for Prime members and to drive further Prime membership. Amazon Prime, for example, has a vast library of novels for those with Kindle devices to check out for free, but a similar feature isn't available for smartphones even with the Kindle app.
Prices for Amazon's competitors is light; Roku units start at $50, while Google's Chromecast is priced at $35 and Apple's Apple TV runs $99. Making a significant splash means the device would need to cost well under $100.
Amazon has been offering streaming content for some time now and recently got into producing original content. The company has been losing out on ad revenue and certain key metrics to enhance shopping experiences by allowing its video to be streamed through third-party devices.
Shares of Amazon are lower in early Tuesday trading.
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- Amazon Business reaches $60 billion in annualized gross sales
- BofA Securities Reiterates Buy Rating on Amazon.com (AMZN) Ahead of Q2 Results
- DOJ To Speed Up Merger Reviews By Asking Less Of Companies - WSJ
Create E-mail Alert Related Categories
Insiders' Blog, RumorsRelated Entities
KindleSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!
