Amazon (AMZN) Boosts Kindle Fire Shipment Order... Again
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Amazon (Nasdaq: AMZN) shares are trading higher Thursday morning amid reports its tablet may be a bigger hit than anticipated.
According to data from Digitimes, Amazon increased orders for the Kindle Fire from 4 to 5 million for the rest of 2011. The boost is the second increase in as many months. Amazon originally boosted its expected shipments to 3.5 million in the middle of the fourth quarter.
Anticipation that demand will be stronger at the end of the quarter is prompting the move.
Upstream partners for Amazon on the Fire include Wintek, Chunghwa Picture Tubes (CPT), LG Display (NYSE: LPL), Ilitek, Quanta Computer, Aces Connectors and Wah Hong Industrial.
News of heightened demand may not be a surprise for some, but the actual number might be. Wednesday research firm ChangeWave reported results from a survey which suggested consumers were optimistic on prospects of buying a Fire -- some even willing to delay getting an Apple (Nasdaq: AAPL) iPad in favor of Amazon's tablet. Even with Amazon shipping tens of millions of iPads over the next several quarters, its unlikely the Fire will unseat Apple atop the tablet mountain.
With several hours left in the pre-open trading session, Amazon shares are up about 1 percent to $213.50.
According to data from Digitimes, Amazon increased orders for the Kindle Fire from 4 to 5 million for the rest of 2011. The boost is the second increase in as many months. Amazon originally boosted its expected shipments to 3.5 million in the middle of the fourth quarter.
Anticipation that demand will be stronger at the end of the quarter is prompting the move.
Upstream partners for Amazon on the Fire include Wintek, Chunghwa Picture Tubes (CPT), LG Display (NYSE: LPL), Ilitek, Quanta Computer, Aces Connectors and Wah Hong Industrial.
News of heightened demand may not be a surprise for some, but the actual number might be. Wednesday research firm ChangeWave reported results from a survey which suggested consumers were optimistic on prospects of buying a Fire -- some even willing to delay getting an Apple (Nasdaq: AAPL) iPad in favor of Amazon's tablet. Even with Amazon shipping tens of millions of iPads over the next several quarters, its unlikely the Fire will unseat Apple atop the tablet mountain.
With several hours left in the pre-open trading session, Amazon shares are up about 1 percent to $213.50.
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