AT&T (T) Rains on Nokia's (NOK) Lumia Parade by Showing Indifference
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Price: $25.95 -0.19%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 5.3%
Revenue Growth %: +3.2%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 5.3%
Revenue Growth %: +3.2%
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AT&T (NYSE: T) takes the "special" out of "product launch."
On Thursday, AT&T made a relatively big announcement in saying it would exclusively carry Nokia's (NYSE: NOK) upcoming Lumia 920 smartphone. Given that this is Nokia's new flagship smartphone and largely the great hope for the company, it's rather big news for both parties.
Just a few hours later, AT&T said it would be selling new devices from HTC, including the HTC One X+, HTC One VX and the 8X by HTC. Both the HTC 8X and Nokia Lumia 920 run on Microsoft's (Nasdaq: MSFT) new Windows Phont 8 operating system.
Thursday afternoon, AT&T just sort of ran with it in announcing Samsung's new Galaxy Camera would be coming to AT&T's network along with new Windows 8-based tablets from Samsung and ASUStek.
What gives? Now, AT&T typically issued a handful of press releases each day, whether it be network coverage updates or charitable donations. Why would the company issue releases for a bunch of new products all at once?
Nokia investors might be asking themselves the same question. Instead of its Lumia announcement being the big focus that day, AT&T highlighted its biggest competition as well (aside from the Galaxy SIII and iPhone 5). Shares closed marginally lower, but should have been higher given the overall positive market sentiment from ECB and jobless claim news.
We can't remember the last time AT&T let all of its new product releases fly on the same day. Last we can remember, Apple's (Nasdaq: AAPL) iPhone launch (any of them) weren't diluted with new tablet or smartphone releases from competitors. Doing all the releases at once, which might seem trivial, seems to break down the importance of the launch. Even Samsung's Galaxy SIII got a little spotlight, as can be seen here.
If the wireless carrier doesn't take a launch seriously, how will customers? Shares of Nokia are indicated for a higher open Friday.
On Thursday, AT&T made a relatively big announcement in saying it would exclusively carry Nokia's (NYSE: NOK) upcoming Lumia 920 smartphone. Given that this is Nokia's new flagship smartphone and largely the great hope for the company, it's rather big news for both parties.
Just a few hours later, AT&T said it would be selling new devices from HTC, including the HTC One X+, HTC One VX and the 8X by HTC. Both the HTC 8X and Nokia Lumia 920 run on Microsoft's (Nasdaq: MSFT) new Windows Phont 8 operating system.
Thursday afternoon, AT&T just sort of ran with it in announcing Samsung's new Galaxy Camera would be coming to AT&T's network along with new Windows 8-based tablets from Samsung and ASUStek.
What gives? Now, AT&T typically issued a handful of press releases each day, whether it be network coverage updates or charitable donations. Why would the company issue releases for a bunch of new products all at once?
Nokia investors might be asking themselves the same question. Instead of its Lumia announcement being the big focus that day, AT&T highlighted its biggest competition as well (aside from the Galaxy SIII and iPhone 5). Shares closed marginally lower, but should have been higher given the overall positive market sentiment from ECB and jobless claim news.
We can't remember the last time AT&T let all of its new product releases fly on the same day. Last we can remember, Apple's (Nasdaq: AAPL) iPhone launch (any of them) weren't diluted with new tablet or smartphone releases from competitors. Doing all the releases at once, which might seem trivial, seems to break down the importance of the launch. Even Samsung's Galaxy SIII got a little spotlight, as can be seen here.
If the wireless carrier doesn't take a launch seriously, how will customers? Shares of Nokia are indicated for a higher open Friday.
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