AOL's (AOL) Armstrong Becomes More Realistic

AOL (NYSE: AOL) CEO Tim Armstrong is totally cool with being in the number three spot in display advertising, according to comments issued at a Goldman Sachs communications conference Tuesday. He called third place a "unique place to occupy."

According to Forbes, this is basically a 180-degree turn from what Armstrong was telling employees last year, when he encouraged workers to "beat the Internet."

You're right, Tim. It's neither second nor fourth, and no one else can occupy that spot.

Forbes points out the objective is still ambitious. AOL currently has projected 2011 display revs of $522 million, placing it in the fifth spot behind peers such as Microsoft (Nasdaq: MSFT), at $602 million, Google (Nasdaq: GOOG), with $1.1 billion, Yahoo! (Nasdaq: YHOO) at $1.6 billion, and Facebook, at $2.2 billion.

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