"Facebook" - A Term for the Ages

April 28, 2010 3:25 PM EDT
Facebook cemented its status at the top of the class of search engine terms for March, as the private social networking company continues to ingrain itself deeper into activity on the Internet.

Last month, the term "facebook" topped the list of all three top search engines, while the term "facebook login" appeared within the top four spots on all three lists that include, according to data released Wednesday from Experian Hitwise.

The top-three search engines researched in order starting with the most widely used were Google Inc. (NASDAQ: GOOG), Yahoo! Inc. (NASDAQ: YHOO), and Bing from Microsoft Corp. (NASDAQ: MSFT).

The term "facebook" was included in 1.17 percent of searches on Google, the most popular Internet search engine, during March. The term was in 1.70 percent of Yahoo! Searches and 2.60 percent on inquiries on Bing.

Facebook and Microsoft have a working partnership that may have increased the numbers for searches of the term on Bing.

Mark Zuckerberg, CEO of Facebook and the richest twenty-something year old in the world, said last month that he is in no hurry to take the company that he started in his dorm room along with some of his class mates at Harvard in 2004 forward with an initial public offering.

"We're going public eventually, because that's the contract that we have with our investors and employees," Zuckerberg said in March. However, he added that the company is in no rush to make the move to an IPO just yet.

To date, Zuckerberg still micromanages the company's strategic game plan for the future and still has final say on the decisions involving the sites operations.

"A lot of companies can go off course because of corporate pressures," Zuckerberg said. "I don't know what we are going to be building five years from now. I don’t know what we are going to be building three years from now."

Facebook was recently valuated by Private Equity Data Center at $35 billion.

The top paid search term in March on all three search engines was eBay Inc. (NASDAQ: EBAY), which garnered 0.93 percent of searches on Google, 2.44 percent on Yahoo! and 2.93 percent on Bing, according to Hitwise.

Netflix Inc. (NASDAQ: NFLX) was the No. 2 searched term on Google and Bing, and fourth on the Yahoo! list. The media distribution company is continuing to put a stranglehold on the movie rental market as rival Blockbuster is on the brink of collapse.

In a possible positive sign for the recovering economy, home improvement retailers Lowe’s Companies Inc. (NYSE: LOW) and Home Depot Inc. (NYSE: HD) made an appearance in the top-nine of all three search engines most sought terms, as consumers may be researching information for home projects that were put off during the recession.

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