Zeta (ZETA) IPO Opens 10% Lower
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Today's IPO for Zeta (NYSE: ZETA) opened for trading at $9.01 after pricing 21,500,000 shares of its Class A common stock at a public offering price of $10 per share comprised of 14,773,939 shares of Class A common stock offered by Zeta and 6,726,061 shares of Class A common stock offered by the selling stockholders.
Morgan Stanley, BofA Securities, Credit Suisse and Barclays will act as joint lead book-running managers for the offering. William Blair, Needham & Company, Oppenheimer & Co., Canaccord Genuity and Roth Capital Partners will also be co-managers.
Zeta Global Holdings Corp. is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers for a lower cost than they can achieve without us. The Company's Zeta Marketing Platform is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City.
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