Reformation launches IPO on NYSE at $15-$17 per share

Reformation Inc., a womenswear brand based in Los Angeles, announced the launch of its roadshow for an initial public offering of 14,062,500 shares of common stock, with plans to list on the New York Stock Exchange under the ticker symbol "REF."

The company is offering 9,478,821 shares, while existing stockholders are offering 4,583,679 shares. The initial public offering price is expected to be between $15.00 and $17.00 per share. Selling stockholders are expected to grant underwriters a 30-day option to purchase up to an additional 2,109,375 shares at the IPO price, less underwriting discounts and commissions.

J.P. Morgan and Morgan Stanley are serving as joint lead bookrunning managers. Citigroup and RBC Capital Markets are acting as joint bookrunning managers. Guggenheim Securities, Baird, William Blair, and BTIG are additional bookrunning managers, with Telsey Advisory Group serving as co-manager.

Reformation operates 70 retail stores across the United States, United Kingdom, Canada, and France, and serves more than 150 countries through its e-commerce platform. The company states it has more than one million active customers.

The offering is subject to market conditions. A registration statement on Form S-1 has been filed with the Securities and Exchange Commission but has not yet become effective.

You May Also Be Interested In

• Alliance Laundry principal stockholder prices 22.55M share offering
• A2Z Cust2Mate gets follow-on order for 1,050 smart carts from HaStock
• FDA approves modular PMA pathway for Femasys FemBloc device