MaxPoint Interactive (MXPT) IPO Opens Modestly Lower

Today's IPO for MaxPoint Interactive (NYSE: MXPT) opened for trading at $11 per share after pricing 6,500,000 shares of its common stock at a price to the public of $11.50 per share, before underwriting discounts.

Goldman, Sachs & Co., Deutsche Bank Securities Inc. and Pacific Crest Securities LLC are acting as joint book-running managers for the offering. Needham & Company, LLC and William Blair & Company, L.L.C. are acting as co-managers.

MaxPoint provides a leading business intelligence and digital marketing solution that enables national brands to drive local, in-store sales. The company’s proprietary Digital Zip® technology and the MaxPoint Intelligence Platform predict the most likely local buyers of a specific product at a particular retail location and then execute cross-channel digital marketing campaigns to reach these buyers. MaxPoint has worked with each of the top 20 leading national advertisers and each of the top 10 advertising agencies in the United States as ranked by Advertising Age.

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