ExactTarget Files $100M IPO

November 23, 2011 1:00 PM EST
ExactTarget filed an initial registration with the U.S. Securities and Exchange Commission for an IPO of its common shares. The proposed maximum offering price is $100 million. The company has not yet decided on a ticker or on which exchange it will be listed.

The offering is being made through JPMorgan, Deutsche Bank, Stifel Nicolaus Weisel, RBC Capital, Pacific Crest, Canaccord Genuity and Raymond James.

ExactTarget enables marketers to integrate data to create a unified view of each consumer and engage in real-time cross-channel marketing.


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Stifel, Deutsche Bank, JPMorgan, Raymond James, RBC Capital, Pacific Crest Securities