Zeta Global raises 2025 and 2026 guidance after Marigold acquisition

Zeta Global (NYSE: ZETA) increased its financial guidance for 2025 and 2026 following the completion of its acquisition of Marigold's enterprise software business for up to $325 million.

The AI marketing cloud company raised its full-year 2025 revenue guidance to $1.289 billion to $1.292 billion, up from previous estimates, which includes $15.8 million from Marigold. The revised guidance represents 28% year-over-year growth.

For 2026, Zeta increased its revenue guidance to at least $1.73 billion, which includes at least $190 million from Marigold's enterprise software business. The company also raised its 2026 adjusted EBITDA guidance to $385.4 million, up $31.4 million from prior estimates.

The acquisition includes Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow. Zeta paid $100 million in cash and issued 5.3 million shares at closing, with additional seller notes of up to $125 million payable within three months.

"By combining Marigold's enterprise loyalty capabilities with Zeta's AI and data-driven platform, we believe we can unlock even greater value for our clients, increasing ROI from 6x to more than 10x over time," said CEO David Steinberg.

For the fourth quarter 2025, Zeta raised its adjusted EBITDA guidance to $90.7 million to $91.5 million, representing 29% to 30% year-over-year growth. The company maintained its free cash flow guidance of $48.5 million for the quarter.

The acquisition expands Zeta's global footprint and enhances its AI-powered capabilities across loyalty programs, omni-channel engagement, and personalization while increasing penetration among Fortune 500 brands.

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