MySize CEO outlines expansion beyond sizing into retail intelligence

MySize Inc. (NASDAQ: MYSZ) issued a mid-year shareholder letter outlining the company's strategic evolution from a sizing solutions provider to what CEO Ronen Luzon described as a retail intelligence platform for fashion brands.

The AI-powered retail solutions company operates through three SaaS platforms: Naiz Fit, Orgad, and Percentil, which were acquired through the company's merger and acquisition strategy over recent years. According to the letter, these platforms help brands with sizing recommendations, product performance analysis, overstock management, and regulatory compliance.

Luzon stated the company has accumulated data from millions of user profiles, product measurements, and purchase behaviors. The company recently introduced an LLM-powered assistant that allows clients to query this data for insights on returns and product performance.

The CEO acknowledged that margins remain negative as the company continues to invest in AI, integration, and automation. However, he indicated the company maintains financial runway through 2027 based on current plans.

MySize plans to publish its Q2 2025 financial statements this month, which will include revenue details and growth metrics for each business unit, along with plans for the second half of the year.

The company is based in Airport City, Israel, and describes itself as providing omnichannel e-commerce platforms and AI-driven sizing solutions designed to drive revenue growth and reduce operational costs for business clients.

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