HUB Cyber Security CEO addresses stock decline, outlines growth strategy

HUB Cyber Security Ltd. (NASDAQ: HUBC) released a letter from CEO Noah Hershcoviz to shareholders addressing the company's declining stock price and outlining strategic plans for 2026.

The Tel Aviv-based cybersecurity company acknowledged that its market value has declined materially while expressing confidence in sustained market demand and expected continued growth across revenue streams including cybersecurity, compliance, and secured data infrastructure.

"Our responsibility is not to comment on volatility, but to compound durable value through execution," Hershcoviz stated in the letter. The company plans to focus on strengthening its balance sheet, expanding infrastructure depth, and positioning for institutional capital deployment over long-term horizons.

HUB reported building a backlog of late-stage opportunities expected to provide improved revenue visibility and pipeline strength, with year-over-year growth remaining intact across the business.

The company outlined plans to develop a HUB token as a utility layer embedded into its Trust Rails platform, designed to support validation, access control, compliance enforcement, and asset-linked workflows within regulated environments. The token development is part of HUB's strategy to enter the asset-backed digital infrastructure sector.

HUB's Secured Data Fabric technology is being positioned as core infrastructure rather than point solutions, with increasing enterprise adoption expected. The company operates across North America, Europe, and Israel, partnering with Fortune 100 companies, global banks, and sovereign institutions.

The CEO emphasized that progress will be measured through strengthened fundamentals, expanded infrastructure capability, and positioning rather than short-term signals. The company committed to updating the market as milestones are reached.

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