Giftify reports 75% sales growth in CardCash affiliate channel

Giftify Inc. (NASDAQ: GIFT) reported 75% year-to-date sales growth in the affiliate marketing channel of its CardCash.com platform, according to a company statement released August 29.

The Schaumburg, Illinois-based company, which operates CardCash.com, Restaurant.com, and Takeout7.com, attributed the growth to a partnership with Snow Consulting for affiliate program management. CardCash.com operates as a secondary gift card exchange platform.

Additional year-to-date performance metrics compared to the prior year period include affiliate commissions growing 37%, clicks per impression increasing 130%, orders per click improving 11%, and average order value climbing 51%.

"Our affiliate partners have always been integral to our growth, but this year we've truly prioritized and optimized this channel—and the results speak volumes," said Carol Rosenblum, Marketing Manager at CardCash.com.

Roger Snow, CEO of Snow Consulting, said the collaboration has advanced CardCash's affiliate network, particularly in the travel sector. "CardCash is a perfect example of a brand that understands how to make affiliate partnerships work—not just for the business but for consumers as well," Snow stated.

The company indicated the affiliate channel expansion aligns with consumer trends toward budget-conscious purchasing behavior. Giftify's broader operations include corporate rewards through its uChoose platform and restaurant technology solutions via its TakeOut7 acquisition.

Giftify describes itself as operating leading digital platforms in the incentive and rewards industry, with Restaurant.com serving over 184,000 restaurants and retailers nationwide.

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