IZEA Announces Clubhouse Support in Shake®
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Shake Becomes First Influencer Marketing Platform to Support Clubhouse
Orlando, Florida, Feb. 18, 2021 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, today announced that Shake has added support for Clubhouse, the social audio app. Shake is IZEA’s first platform to offer Clubhouse sponsorships and influential individuals and club users are invited to begin submitting Shake listings for sponsored Clubhouse conversations. Shake will allow influential Clubhouse users to sell sponsorships for their rooms and incorporate brand mentions in a given conversation.
Clubhouse is a rapidly growing social audio app that is currently invitation only and limited to iOS users. It enables people to gather in real-time audio chatrooms to discuss different topics in a largely unfettered format. According to Apptopia, it has been downloaded nearly four million times in the last month alone. Users of the app include various public figures such as Elon Musk, Oprah Winfrey, John Mayer, and Mark Zuckerberg.
“Social Audio is the fastest growing communication trend as users are finding that video meetings are too taxing, and text messaging lacks emotion and context,” states Jeremiah Owyang, Industry Analyst & Founder Partner at Kaleido Insights. “Audio is the “Goldilocks” medium for today’s changing world. The rapid adoption will continue forward in coming years.”
Shake is a new online marketplace that allows creators to offer their services, delivered digitally, for a self-determined price. It is a curated marketplace with an emphasis on fair pay for creators, transparent upfront pricing for buyers, and low marketplace fees. Listings on Shake are curated with the ability to offer premium high-dollar sponsorships. In January, Shake completed its first $40,000 TikTok sponsorship transacted via credit card through the platform. Social media Influencers, photographers, writers, videographers, and now social audio club hosts can use IZEA Shake to collaborate and transact with marketers and individual buyers.
“At IZEA we have had a long history of trailblazing new paths in influencer marketing,” said IZEA Founder and CEO Ted Murphy. “In 2006 we created the first influencer marketing platform. IZEA later created the first platform for sponsored tweets, the first for sponsored Instagram Reels, and now the first for Clubhouse sponsored conversations. We believe that the future is bright for social audio and that marketers of all sizes will be looking to explore influencer marketing opportunities in the new format. Clubhouse has created a movement and is being followed by the larger social platforms, spawning a new type of social influencer that will be looking for sponsorships.”
Clubhouse Influencers who would like to join Shake can visit https://shake.izea.com.
All product names, logos, and brands are property of their respective owners. All company, product and service names used in this press release are for identification purposes only. Use of these names, logos, and brands does not imply endorsement or partnership.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) operates IZEAx, the premier online marketplace that connects marketers with content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA creators include celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.
Safe Harbor Statement
All statements in this release that are not based on historical fact are “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “may,” “will,” “would,” “could,” “should,” “expects,” “anticipates,” “estimates,” “believes,” “intends,” “likely,” “projects,” “plans,” “pursue," “strategy” or “future,” or the negative of these words or other words or expressions of similar meaning. Examples of forward-looking statements include, among others, statements we make regarding expectations concerning IZEA’s ability to increase revenue and improve Adjusted EBITDA, expectations with respect to operational efficiency, and expectations concerning IZEA’s business strategy. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including, among others, the following: our ability to raise additional funding needed to fund our business operation in the future, uncertainty relating to the effects of COVID-19, competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize the IZEAx marketplace platform; inability to finance growth initiatives in a timely manner; our ability to satisfy the requirements for continued listing of our common stock on the Nasdaq Capital Market; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission. The forward-looking statements made in this release speak only as of the date of this release, and IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.
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